CBS Keeps Top Prime Time Ratings Spot

Even though ABC had the number one show last week with the Michael Jackson Freak Show, CBS retained its top spot in prime time ratings for the week ending Sunday, Feb. 9.

CBS led the prime-time ratings for the week ending Sunday, Feb. 9, averaging an 8.8 rating/14 share and 13.3 million viewers a night. NBC, 8.1/13 and 12.4 million, finished second, followed by ABC, 7.4/12 and 11.8 million, and FOX, 5.9/9 and 10.6 million. The WB was fifth at 2.9/4 and 4.6 million viewers, while UPN trailed at 2.4/4 and 3.6 million viewers.

Among adults 18-49, the demographic group advertisers target most, FOX and NBC tied for first with 4.9 ratings. ABC averaged 4.6, CBS 3.7, The WB 2.1 and UPN 1.6.

by Steve Hall    Feb-11-03   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.