Ad Business Optimism Abounds But Reality Gets in the Way
Here we have Lauren Rice Fine, an advertising and marketing analyst for Merrill Lynch, trying to be optimistic about the outlook of advertising for the coming year. But with the looming war and accounting controversies at Interpublic and Omnicom, optimism is hard to come by.
There's just not going to be anything significant, in terms of an ad recovery, until mid to late 2004.
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