New Ad Format: The Fast Forwarded :30
Advertisers might take note of a new study just released by P & G that showed similar ad recall rates for those fast-forwarding through ads using a PVR and those that don't.
So...now :30's can be compressed into :5's, get the same recall, and save a bundle of media dollars. Stranger things have happened. [via Ad Age]
by Steve Hall Mar-17-03 Click to Comment