New Ad Format: The Fast Forwarded :30

Advertisers might take note of a new study just released by P & G that showed similar ad recall rates for those fast-forwarding through ads using a PVR and those that don't. :30's can be compressed into :5's, get the same recall, and save a bundle of media dollars. Stranger things have happened. [via Ad Age]

by Steve Hall    Mar-17-03   Click to Comment   

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