During War, Consumers Expect Advertising to Go On

A study just completed by Frank N. Magid Associates surveyed 413 people and found 79% do not have a problem with ads run during war coverage and would not think negatively about a company that does. Seventy percent acknowledge ads are a normal part of television and expect companies to continue during war time. [via MediaPost]

Written by Steve Hall    Comments (0)     Apr-21-03  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


Post a comment