Victoria Magazine To Close
Seems people have better things to think about these days then decorating their houses with an unending supply of flowers and frilly poofy things. Victoria Magazine, launched in 1987 in the prime of the Yuppie Genration, will cease to publish after the June issue due to a sagging circulation and lack of advertiser support. [via Ad Age]
by Steve Hall Apr- 8-03 Click to Comment
Awww...do I hear a touch of cynicism in the wind?
As the old phrase goes, "If you don't like it, you don't have to look at it". I am no one's idea of a girly-girl (never was, ask my mother) but after I birthed a female child and Victoria hit the newsstands, I was hooked. All of a sudden, I had the essential props to raise a girl with all the fussiness and florishes I could want for with much to spare.
Most other women's magazines are the same boring formulaic brew - clothes, fashions and how-to-do in every issue, where Victoria injected beauty, nature, cultivation of intangible values,
and even historical references that provided a learning experience for my family (including the female child's older brother).
Martha Stewart barely touches these, and of course, with the contemporary viewpoint one could get anywhere you turn. Victoria definitely filled a void, not just for yuppie women but for those who appreciate beautiful, simple or even ornate
things, but with the circumspection of a past era.
For an analytical person such as myself, it was
the only women's magazine that appealed to the feminine side of life minus the crass commercialization of 20th/21st century accoutrements. This crown jewel will be missed.
I am in search of a young African American fashion designer first featured in Victoria magazine. I am guessing that she (the designer) would have been in the 1990-1992 years.
The designer had a masculine first name and her clothing was of antebellum designs. Her mother also made little custom Afr. Am. dolls.
Please email me if you know of this designer's whereabouts.