MuchMusic Relaunches as Fuse and Spites MTV in the Process

This Monday, MuchMusic, the cable music channel, will relaunch itself as Fuse. It's advertising slogan, "Where's the M in emptee-vee?" takes a direct swipe at competitor, MTV.

Fuse has also purchased a Times Square billboard just outside Viacom's (MTV parent) as well as telephone kiosks and 2 million coffee cups to be distributed around town.

MTV is not thrilled about the campaign but, oddly, parent company Viacom will make money off the Fuse campaign since Viacom owns the billboard and the kiosks that carry the competitors message.

Just like this sites tagline says, "...the Oddities of Advertising"

by Steve Hall    May-15-03    

Unique Blog Promotion

Susannah Breslin, blog buddy, and amazon babe behind The Reverse Cowgirl Blog has launched a fundraising campaign for her yet to be published book called, "You're A Bad Man, Aren't You?" The book will contain a dozen or so short stories focusing the same subject matter of her site. Sex. In her own words:

"In this tome, everyday folks and wayward travelers find themselves inhabiting a world in which sex reigns supreme. A woman falls in love with a man who is in love with a mannequin. A boyfriend confuses his current girlfriend with his childhood pet dog. A girl dates a guy in possession of one too many sex dolls. And, there's more. It's not porn. It's not erotica. It does have a lot of weird sex in it, though."

So she's looking to raise money and offering several intruiging sponsorship level including "The Literary Sugar Daddy", "The Scoundrel of Smut", and "The Decadent Dabbler."

So, do your blog worthy best. Visit her site. Decide if you want to support this publishing effort and make a blogger happy.

by Steve Hall    May-15-03    

What Do You Do When Your Movie Star's Butt Isn't Big Enough For The Ad?

What would the advertising world be like if what we saw in ads was the absolute true? First, it wouldn't be any fun. Second...well that's a topic for a different post. So when you have a movie to promote and your star ain't got booty, what do you do? You give her booty and that's the movie poster people want to see. Here's how she really looks:

and here's the poster that will be the ad:

Note the added curvature.

Movie Site: From Justin to Kelly. Thanks to Reverse Cowgirl for this.

by Steve Hall    May-15-03    

Jennifer Lopez to Exec Produce Pogramming for Telemundo

Jennifer Lopez will be behind several new dramas and variety shows for the Spanish speaking Telemundo network.

"I see this opportunity as a way to connect to the Spanish-speaking audience in a different and more profound way than has been done in the past," Lopez said in a statement. "I want to tell the stories of Latinos who grow up here and live the American Dream." [via NY Post]

by Steve Hall    May-15-03    

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Jennifer Anniston Complains Redbook Gave Her a Big Head

Along the lines of the Kate Winslet/GQ photomanipulation mini-scandal, Jennifer Anniston is freaking out about having a big head. Isn't her head big, anyway?

"Look at the picture -- the head is a lot larger than the body," say her publicist, Steven Huvane.

Anniston claims her current photo on the cover of Redbook magazine was compiled from several file photos, was heavily doctored, and was not authorized by her. She is considering legal action and says she will no longer pose for the magazine. That could be a big problem since Anniston is currently the biggest cover draw driving up the newstand sales of any magazine she appears on. I don't know why. She really isn't that particulary beautiful.

That aside, the magazine claims the photo is legit and was taken during her tour for her 2002 film, "The Good Girl". The magazine also claims, "the only things that were altered in the cover photo were the color of her shirt and the length of her hair, very slightly, in order to reflect her current length."

Anniston doesn't buy that explanation and goes further claiming some of the body parts in the photo are not even her own. This issue is on newstands now. Check it out for yourself. [via MediaLife]

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by Steve Hall    May-15-03    

How The Networks Measured Up Last Week

Here's the top ten shows from last week as ranked by Nielsen:

  1. CSI (CBS), 15.9/24, 16.9 million.

  2. ER (NBC), 14.5/23, 15.4 million.

  3. American Idol - Tuesday (Fox), 13.2/21, 14 million.

  4. American Idol - Wednesday (Fox), 13.1/21, 13.9 million.

  5. Everybody Loves Raymond (CBS), 13/19, 13.8 million.

  6. Friends (NBC), 12.8/21, 13.6 million.

  7. Friends Special Repeat (NBC), 12.5/20, 13.3 million.

  8. Survivor: Amazon Finale (CBS), 11.8/19, 12.6 million.

  9. Law & Order (NBC), 11.6/19, 12.3 million.

  10. Survivor: Amazon (CBS), 11.4/19, 12.1 million.

Some more anlysis here from MediaPost.

by Steve Hall    May-15-03    

Business Week Gets Fashion Concious

"Editorially, we're obviously not about fashion," he says. "But there's 970,000 people [the magazine's North American rate base] who get this magazine every week. They get up for work every day, put on nice clothes and go to the office. They have purchasing power and a purchasing need - and we now have a vehicle through which fashion advertisers can reach them."

That's Business Week publisher Jeff Dodge's rationale for partnering with Chic Simple magazine to create a fashion supplement for Business Week. Hey, it's compelling enough for me. The section will be called "Dress Smart Business" and will debut in the September 15 issue of the North American edtion.

by Steve Hall    May-15-03