Market Research Anthropology Style

Peter over at PeterThink just has a great customer experience at a new McDonald's in his neighborhood. Everything from the menu to the cleanliness to the salespersons' voice to the wait time was refreshingly excellent. After having such a great experience, Peter thought of an intriguing research methodology that McDonald's managers might employ to gain competitive advantage:

"Oh, and if I were the manager at this McDonalds I'd consider some retail anthropology. Done some gloves and pick carefully through the drive up trash can to see what I might learn about my customers. I'd probably find some bags from competing restaurants. Examining the receipts in these bags would indicate what my customers are ordering at the competition."

by Steve Hall    May-13-03   Click to Comment   

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