The Right Way to Deal With A Potential PR Problem

Unlike PUMA who just couldn't resist over-reacting to that little spew-spoof that ran around the web a while ago, the Subway sandwich chain knows who to deal with potentially bad public relations.

A cab driver was pulled over by police while trying to eat a Subway sandwich and fined. What does Subway do? Distance themselves from the whole event? No. They pay the guys fine ($135), give him free food, and feature him in an upcoming ad campaign. Glad to know there is some brilliance still in the ad business.

Written by Steve Hall    Comments (0)     May-30-03  
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