TNN's Spike TV Gets Spiked By Spike

What's with all the Spikes? Viacom has renamed the TNN network calling it Spike TV. Director, Spike Lee didn't like that and sued Viacom and won a preliminary injunction against Viacom. With the new TNN set to launch Monday, Viacom will have to scramble to overturn that ruling or rename the network.

"You can't take the name Spike TV when you have a person like Spike Lee who is such an important part of television and film. When you talk to people, across the board they think of Spike Lee when you talk about Spike TV," said Lee's lawyer, Johnnie L. Cochran Jr.

Viacom bites back. "We are seeking an immediate stay of the court's order, pending appeal. We respectfully disagree with the court's judgment, which we believe is not supported by the law or the evidence."

I guess we'll know the outcome by Monday.


by Steve Hall    Jun-13-03   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.