'Pirate' babe, Keira Knightley, will be featured in a global ad campaign for high-end designer, Asprey, launching this Fall.
The campaign will also feature actor Joseph Fiennes and several well-known models and socialites and will run in U.S. and U.K. magazines, beginning in November.
"We are thrilled to have Keira Knightley as the face of Asprey," Gianluca Brozzetti, CEO of A&G Group, which owns Asprey, said in a statement. "This advertising campaign will be the first we have done that truly reflects the global luxury lifestyle of Asprey, and I cannot think of anyone more appropriate to represent us than Keira." Knightley's film credits include Pirates of the Caribbean, Bend It Like Beckham and Star Wars Episode I: The Phantom Menace.
Knightly follows in the footsteps of Christina Aguilera who is currently featured in a Versace ad campaign.
--------
Former Star Trek Captain, William Shatner, will appear in a campaign for Kellogg All-Bran urging Canadians to increase their daily fiber intake.
The campaign is centered around a humorous TV campaign, done by Leo Burnett in Toronto and will also feature Donald Pilon, a well-known actor in Quebec. The company said this is the first time Kellogg Canada has worked with a Hollywood star.
"We know that most Canadians don't get enough fiber in their diets and we also know that dietary fiber helps reduce the risk of certain cancers," said Christine Lowry, vp-nutrition and corporate affairs, Kellogg Canada, said. "By teaming up with a well-known celebrity like William Shatner, we hope to increase awareness and motivate people to add more fiber to their diets."
The campaign begins August 4 and will be supported by Internet and POP efforts.
--------
Britney Spears is really smarter than we all thought. She has a gig marketing semiconductor physics. What will the girl do next? Actually, it's an old gig but it's still funny.
--------
Google has some competition.
--------
Jason Alexander is out. The Annika Sorenstam spot was skewered by Bob Garfield but loved by viewers. And KFC is now shopping for a new ad agency. Ad Age says incumbent BBDO and FCB are pitching.
--------
You've surely seen the new TV ads for BuyMusic.com promoting the new service. What you may not have seen yet is this spoof featuring Nick Nolte. It's just a visual. Not an actual commercial.
--------
For Love of Money has emerged as this Summer's biggest reality hit drawing the highest 18-49 rating. In this MediaLife's roundup of Summer reality series, America's Next Top Model was pegged as the most unexpected hit; American Juniors as the biggest disappointment; Fame as the biggest flame out; Last Comic Standing as the low key hit; Cupid as the most overhyped; Boarding House as the dullest; and Big Brother as most likely to return.
--------
The hottest page in Entertainmant Weekly just might become the last page, opposite that ad position that always gets the bad wrap, the third cover. Horror writer, Stephen King is taking over that last page of editorial from Joel Stein who wrote a snarky column there for 6 months. King, who will receive a low four figure per week salary says he'll focus on humor for the weekly column. King's first column will appear at the end of this week.
--------
Brad Pitt, as well as many other Hollywood stars, appear in ads in Japan. Too much exposure in a America is always a concern so they are available to the rest of the world as spokespeople.
This spot is another is a series for ATM.
--------
