The Wall Street Journal summarizes technological advances occuring in the outdoor advertising industry. From boards that change message based on the radio station playing in passing cars to techniques that manage entire billboard inventories wirelessly, the medium is going through dramatic changes that will potentially catapault it upward in popularity among advertisisers.
As more and more people ignore spam, block pop up ads and go to the bathroon during commercials, outdoor is poised to make a strong resurgence.
Richard Dreyfuss
In their usual leftist manner, Hollywood celebrity are lining up against President Bush in an ad campaign accusing Bush of skirting the Bill of Rights. With the headline, 'I am Not an American', Richard Dreyfuss, Michael Stip, Kurt Vonnegut, Samuel L Jackson, Al Pacino, Martin Sheen and Kristin Davis appear in black and white print ads as part of the $3 million campaign which claims Bush has toyed with the Bill of Rights to suit his needs in response to terrorism.
As further evidence of internet culture merging with the mainstream, the Sci-Fi Channel is tonight launching a 12 episode series, called Headf**ck, that is based around the most entertaining and extreme viral films and animations. They are still looking for submissions to include in the series, so if anyone has any suggestions please send them to tanya@maverickmedia.co.uk. More info here.
Emmy Award-winning actor John Ritter, who gained fame playing bumbling and lovable characters in two television comedies decades apart, has died, a representative said early Friday morning.
Ritter collapsed on Thursday evening while filming '8 Simple Rules for Dating My Teenage Daughter,' the ABC television comedy which had reinvigorated his career and was a centerpiece of the network's upcoming fall season.
And 8 Simple Rules was just beginning to show promise. Very sad to see this man go.
Filtered Pall Mall, one of the fastest growing cigarette brands in the last decade, is enhancing its advertising with a new design, font and brand identifier.
According to Bruce Coley, brand director for Pall Mall at Brown & Williamson Tobacco Corporation, research shows that the new look conveys an upscale image for the brand, aligning the brand's advertising with the premium tobacco product.
"The improved advertising is an evolutionary step for Filtered PALL MALL," he said. "The new brand identifier and advertising complements the high- quality product and premium perception the brand has among consumers."
Launched in 2001, Filtered PALL MALL quickly grew to be one of the most successful brand launches by any of the major U.S. tobacco manufacturers in the last 10 years. Filtered PALL MALL provides adult smokers with the premium attributes of a smoother, slower burning cigarette that lasts longer than other major cigarette brands without the premium price.
Smokers can now feel even better about dying from cancer.
