Ad Age Profiles Top Ad Industry Media Professionals

This years report includes 22 profiles of media stars in its annual report. The report measures the number of times a media professional is mentioned in editorial articles. It's an interesting metric since the number of press mentions really has nothing to do with the ability to craft a great media program but rather the ability to shout the loudest and hound the press most effectively. Top spot this year goes to Wendy's Michelle Fedurek.

by Steve Hall    Sep-29-03   Click to Comment   

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