Elvis in Hiding
Coffee maker Douwe Egberts, a division of Sara Lee, has the answer to the whereabouts of The King. In a humorous viral video, a pair of bird watchers finds Sasquatch drinking their coffee. When the beast runs off with the pot of coffee, the bird watchers race after it with their microphone and camera. Finally catching up with the beast after it trips, falls and loses part of its "hair," revealing classic Elvis garb, the mystery is solved.
The site asks visitors to submit explanations for all kinds of mysteries, such as Area 51 phenomena, and each month the top explanation will be chosen and the winner awarded 1,000 Euros.
Belvedere Vodka has launched a new print campaign with the tagline, Do you want a drink or do you deserve a Belvedere?" Ads will appear in Maxim, Details and Entertainment Weekly. Other new campaigns this week from Amy Corr's MediaPost Out to Launch column include an event marketing campaign from Discovery promoting Discovery Kids, a McDonald's Monopoly promotion, a Mr. Coffee campaign featuring country singer Toby Keith, a campaign from Ameritrade promoting its five second trade, a testimonial campaign from American Airlines and a promotional campaign for the City of Hartford.
Deez Balls For You Babe
Nivea has launched a U.K based viral game for its Men's Oil Control product line. In the game you (the guy) can choose you your venue such as at a college, on the sidewalk or in the park. You then choose the music you want to accompany your seduction as well as the soccer ball style you will use. It's mildly amusing and probobly more so to someone who is actually in their target audience unlike this married-with-kids writer.
KFC's new ad campaign from Interpublic Group of Cos.' Foote, Cone & Belding, Chicago pits its fried chicken against Burger King's Whopper claiming its fried chicken has "only" 19 grams of fat and 380 calories. That's just one piece. Eat a bucket of the stuff and you'll be working those calories off for days.
The public isn't stupid and knows that fried chicken isn't a low calorie food. Trying to convince the public of this just makes KFC look stupid.
Asking if you if you are "sick of the propaganda being beamed at you from the current administration's media mavens" MoveOn.org, a political advocacy group, is asking people to submit a :30 tTVcommercial about the President which will be judged by a panel including Michael Moore, Donna Brazile, Jack Black, Janeane Garofalo, and Gus Van Sant.
The winning entrant's commercial will air during the week of Bush's State of the Union address. Via BuzzMachine.
Mommy, Why Can't I Think Anymore?
Following a similar Knowledge Networks/SRI study, a Kaiser Foundation study, "Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers," indicates one quarter of kids under two have TVs in their rooms and two thirds use one form of screen media (computer, DVD, television) on any given day. Kids two to six consume an average of two hours per day of screen media, which is three times more than they spend reading or being read to. Now, those in the online marketing world can gleefully jump for joy over these studies, but there is concern from the American Academy of Pediatrics that too much screen media does not allow kids brains to develop properly.
Harvard researcher Michael Rich says, "They [kids] should be spending time with siblings, with parents, with mud. They should not be spending time with the television."
The fact remains that media consumption habits are changing, and so shall marketing strategies to meet these changes.
While highly memorable and entertaining, Miller Brewing has come to the conclusion much to the chagrin of Adrants, that hot babes with big breasts in bikinis don't sell beer. On November 3, Miller will launch an new ad campaign focusing on how a man asserts himself as an individual though his daily choices. The new tagline is "Miller. Good Call."
It's a sad day in the beer commercial world but perhaps a more profitable one.
Next Week, upstart music channel 'fuse' will launch a new print ad campaign featuring tv evangelist Tammy Faye, hair-challenged Sy Sperling, tv psychic Miss Cleo and old time porn star Robin Byrd.
Fuse, formerly known as Much Music, previously used Sally Struthers as spokesperson for the networks launch campaign earlier this year. This new campaign continues to position the network as a music only network separating it from MTV but placing it squarely in competition with MTV's M2.
There are three other ads in the campaign which you can view here, here and here.
Carla Sarett writes in Medialife about the oncoming shift in television viewership and how it relates to viewing ads. With TiVo and other "time-shifting" and "viewer-controlled" devices proliferating, television viewership will change drastically. Saratt's point is that advertising will have to become compelling enough for viewers to seek it our themselves.
"From the audience perspective, all that matters is finding TV that's engaging and entertaining. Why should they care whether this engagement comes from programming or advertising?"
In the future, entire channels will be devoted just to advertising that viewers will watch and/or download to their set top video recorders. Advertising will become programming.
Truckads, a firm that handles truck side advertising, has announced a new affiliate program whereby local entrepreneurs and trucking companies can license the Truckad brand name and it's services to sell truck side advertising on a local basis.
With television recently reported to deliver the lowest return on investment and the continuing fragmentation of other media, outdoor advertising is seeing a resurgence and is beginning to offer far more sophisticated message delivery and audience measurement techniques.