French Advertising Watchdog Wants Thong Ad Campaign Pulled

French Thong Campaign Gets Rise From Ad Body

Thongs are on the front page again. France's advertising industry watchdog, hardly a paragon of political correctness, yesterday took the exceptional step of asking a leading underwear manufacturer to yank a nationwide poster campaign for thongs because it was deemed degrading to women.

The Advertisement Verification Bureau (BVP) demanded that Sloggi take down a poster showing three young women writhing in minuscule, multicoloured G-strings as if poledancing in a strip club, saying the campaign, which has drawn complaints from across Europe, was unacceptably sexist and not in keeping with a recent drive by the industry to clean up its act. The BVP is made up of agency representatives and big advertisers and can request all it wants but it has no enforceable authority. There is concern in the French advertising community though that there will be call for enforceable government regulation if the recommendations of the BVP are not heeded.

Further outcry surrounds one of the boards placement near a highschool. There is a debate raging across the country regarding the proliferation of thong wearing highschool girls and that the racy attire is overly tempting to potential child abusers as well as its further streotyping women as sex objects.

Concern Over Thong Wearing Highschool Girls

"Many headteachers have banned the accessory altogether, which is a very good thing," said former Education Minister, Segolene Royale, a mother of four. "As far as boys are concerned, the string reduces young women to little more than their bottoms. Bodies are being exposed like vulgar merchandise. We shouldn't be surprised if girls are being sexually harassed or subjected to sexual violence."

As hot as thongs are to look at, their causing guys to rise up in the middle of class may not be the best thing for the educational process. Triumph, manufacturer of Sloggi thongs, has so far refused to take down the campaign.

A similar Sloggi campaign in England last Summer also casued a stir.

by Steve Hall    Oct- 8-03    

FCC Makes 'Fucking Brilliant' Decision

The FCC has ruled U2 singer Bono's utterance of the phrase "fucking brilliant" on live television following the band's Golden Globe win in January, to be an acceptable and "fucking brilliant" use of the word. Given the context of the statement and that it "did not describe sexual or excretory organs or activities," the FCC was cool with the singer's "fucking brilliant" outburst. Conversely, the Parents Television Council did not think is was "fucking brilliant" for the FCC to make the "fucking brilliant" ruling that saying "fucking brilliant" was, in fact, a "fucking brilliant" thing for Bono to say.

by Steve Hall    Oct- 8-03    

New York Magazine Needs Kick in the Ass

In a MediaLife article, Jeff Bercovici says soon-to-be-sold New York Magazines needs a swift kick in the ass as it has become "dull and formulaic." Once "hip and influential" the magazine has become "stale and boring by focusing on by-the-numbers service journalism to the exclusion of weightier reporting and commentary."

A Former New York editor blames much of the downward spiral on former Primedia chairman Tom Rogers saying, "Tom Rogers pretty much micromanaged the editorial of that magazine. What he didn't get was that the reason service works there is that there's an assumption on the part of readers that the people producing it are hip and in the know. But if you only do service, it's going to lose that quality."

New York Magazine's yet-to-be-determined buyer will have some serious work do to following the acquisition for the magazine to regain its once illustrious perch.

by Steve Hall    Oct- 8-03    

Shania Twain Featured in New NHL Ad Campaign

Shania Twain

Canadian born pseudo country singer Shania Twain along with Jim Belushi, Denis Leary, Keifer Sutherland and Cuba Gooding, Jr. will be part of a new campaign launching today to raise awareness of the NHL. The tagline of the new campaign, "Get It?" , will complete the commercials which show footage and explain the game in layman's terms. Spots will air on ESPN, ABC in the U.S. and on CBC and TSN in Canada.

by Steve Hall    Oct- 8-03    

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