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Nicole Kidman, who usually steers clear of advertising deals, has agreed to appear in an ad campaign for Chanel No. 5. The campaign, created by director Baz Luhrmann who directed Kidman in Moulin Rouge, will launch worldwide early next year.
Terms of the deal were not disclosed.
From Adrants reader, Ethan, comes this Playstation 2 commericial of unknown origin (Ollsen in the Comment section says the spot is airing in Germany). To the tune of "Get on Board" millions of people climb over each other to be on the top of the heap.
Following an Ad Age study that found network television to deliver the worst return on investment of all media, this article discusses how PVR technology will be a boon to marketers and the death of network television. The most compelling marketing potential of PVR technology is the ability of marketers to create and deliver their own programming, along with advertising, without need of network programming to as a marketing channel.
With PVR technology predicted to be in 25 percent of all homes in four years along with cable and PVR companies providing an alternative means of delivering marketer programming, the reign of network television as a delivery channel for marketers is fast closing.
There's always been something tantalizing about nipples poking through the fabric of a tight shirt on a hot chic. But big nipples on a guy is another thing altogether. Vigorsol Air Chewing Gum has launched a new commercial that somehow wants us to believe eating their gum is so exciting (read arousing) that it makes your nipples huge. On a woman, maybe. On a guy, no way. Of course, the spot couldn't air if they used a female in this spot.
Other new ads in this week's Ad Age TV Spots of the Week give us Martha Stewart in a KMart spot as if we are supposed to forget she is a criminal, hot butt shots of a surfer for Pioneer's new plasma TV's, a spot for Lipitor explaining even healthy people need to take pills, Abyss-like special effects imitate heat in a heating oil industry spot, a dude splats on the windshield of an unsuspecting family for PlayStation 2 and Standard Federal Bank launches a very standard ad for their mortgaging services.
Paul McCartney's new wife, Heather Mills McCartney, has decided to follow in the footsteps of former Mrs. McCartney, Linda McCartney, and become the new voice of PETA (People for the Ethical Treatment of Animals) in England. Stepdaughter Stella is not pleased with this move because she feels the cause is so closely linked to her mother who was the former spokeswoman and died in 1998.
"There are thousands of charities out there so she is annoyed that Heather has chosen one that is so linked with her mother and herself," said one friend.
"It appears that nothing is sacred and it is proof, once again, to them that she is trying to outdo Linda."
Nothing like a good cat fight in the ad biz.
by Steve Hall Oct-24-03
Hip Hop artist Lil' Kim will appear in Old Navy commercials prior to the Holidays this year. It's hard to picture the bad girl in a commercialfor clothing when she's well known for not wearing much. And what she does wear is far from the conservative preppy looking Old Navy image. Perhaps it will shake up Old Navy's image a bit.
To date, the company's commericals have ranked quite high in recall and this one is sure to top the charts as well. One wonders if Old Navy will "modify" their clothing to meet Lil' Kim's style of dress.
by Steve Hall Oct-24-03
MediaLife's George Simpson discusses an interesting media buying strategy AIG is implementing right now. The company has purchased time only in the overtime portion of professional and college football assuming viewership will be at its highest during that crucial segment of the games. Calling this "circumstantial spot buying," George suggests several scenarios:
He goes on to suggest McDonald's get in on the action finding shows where the phrase, "I'm loving It" is uttered and to do so before the campaign dies a fast death. He's got a lot more suggestions to. They're funny but they are not all crazy either.
Jose Cuervo Especial
The highlight of Amy Corr's MediaPost Out To Launch column this week is a brand new print and radio campaign from Jose Cuervo International. This campaign is the first time the company has created a Spanish-Language ad campaign in the U.S. Work was done by Arnell Group. Other new campaigns this week include a humorous branding campaign for LaSalle Bank, a campaign for software maker Alias Systems by Bates Canada, a poster style print campaign for Domain Ste. Michelle by DDB Seattle, a B to B campaign promoting the merits of advertising online with Forbes.com, an Advertising Council PSA campaign for the EPA to inform parents about asthma by Kaplan Thaler Group and a campaign for Adelphia Communications promoting the cable provider's new pricing structure.
Don't You Even Try!
Pity the poor meter maid -oh that's so sexist - or, in this case, meter bobby, or whatever they call parking ticket writers in England, who tries to place a parking ticket on Mazda's new RX8. This new commercial shows us an automotive feature we'd all like to have.