New Ad Campaign Says 'GottawannaneedagettahavaBojangles'

In Amy Coor's MediaPost Out to Launch column this week covers several interesting campaign from a new Dodge Durango campaign by BBDO, the largest ever campaign from Rayovac, an online campaign on MSN for the new Honda Accord and a campaign promoting Chablis - the wine and the region.

The winner this week for weirdest tagline goes to Price McNabb for their work on a campaign for Bojangles chicken. The campaign expresses people's strong desire for the special taste of Bojangles chicken and what they will do to "GottawannaneedagettahavaBojangles."

Written by Steve Hall    Comments (0)     Nov-13-03  
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