Consumers Have Positive Attitude Toward Product Placement

Two recent studies are shedding light on consumer's perceptions of product placement. The first, from Mediaedge:cia's MediaLab, found 60 percent of those who saw a product placement would be willing to try the product. Young demos don't mind product placements but older demos don't think they are appropriate. The second, from Horizon Media, found product placements in movies to be more effective than television especially among younger audiences.