Girl Scouts Go Hip (Or Hope To) With New Ad Campaign

With poster taglines like, "We want an adviser who knows 50 Cent isn't two quarters" and "Be more popular with teens than you ever were in high school," the San Francisco Girls Scouts hope to transform the image of girl scouting from hopelessly hokey to happenin' hip and attract women 18-29 to become troop leaders.

The campaign also hopes to make Girls Scouts cool for girls over 10, the age at which most girls drop out of scouts for fear of being labeled something less than cool.

Written by Steve Hall    Comments (1)     Dec-26-03  
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It's about time someone takes this into their own hands.I just wrote National about this very thing.I am in southern Ca and appalled at the decline in scouts.They make it hokey.It needs an overhaul and I think it should come from the top dogs.This is a great program that is suffering.We need a change.I am eager to see the changes you are talking about happen.

Posted by: Jillynn on June 20, 2005 01:08 PM

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