Outkast Partners With Polaroid in Marketing Promotion

Hip-hop duo OutKast has signed a marketing deal with Polaroid. Under the deal, Polaroid hopes to leverage OutKast's "Shake it like a Polaroid picture" reference in their hit song "Hey Ya" by having the duo carry Polaroid cameras on stage with them as they perform. Havas' Euro RSCG MVBMS Partners brokered the deal.

by Steve Hall    Dec-18-03   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.