Big Media Still Don't Get It

Diane Mermigas in her Mermigas in Media column gives a massive run down on the Citigroup Smith Barney annual media conference and notes that many media giants still are resistant to the changing media landscape.

However, too many media companies and executives are content with simply acknowledging or dismissing the threat and challenge of video-on-demand, personal video recorders, intellectual property piracy, commercial ad skipping and anything else that smacks of a new competitive landscape that further fragments and even alienates viewers and advertisers.

by Steve Hall    Jan-12-04   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.