Fefe Dobson Gleans Success From Viral and Online Marketing

Singer-songwritwer Fefe Dobson went from obscurity to a top ten artist on MTV's TRL in less than two months with the help of some smart online and viral marketing. 360 Youth helped the singer get in front of teens and college students with in-school promotions, database marketing, catalog marketing, a contest and email marketing.

Written by Steve Hall    Comments (0)     Jan-12-04  
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