Magazine Ad Pages Fall...Again

The Publishers Information Bureau has just released its annual ad page counts for 2003 and they are down again for the third year in a row. Pages were down one percent but revenues did climb 6.3 percent. Profit is another story.

Zenith Media Senior Vice President, Director of Print Media Steve Greenberger says magazines have to start selling themselves again. "They've been whining a lot, when what they need to do is get out there and aggressively show what it is about magazines that consumers like. There's no sense that magazine advertising is a must-have."