Miller Considers Branded TV Show For Miller High Life

Miller Brewing Co., along with its agency, Wieden & Kennedy and agency's production house, Radical Media, are considering the adaption of it High Life ad campaign to use as a TV show, possibly called, "The High Life." Wieden will create and write the show and it may go into production in February.

The currently running ad campaign, which has resonated successfully with the target group, has helped stem a downward curve in sales that has gone on for 20 years. Whether this success of the campaign can be translated into a successful television show is anyone's guess but Miller and Wieden are to be lauded for their efforts in experimenting with new forms of advertising.

by Steve Hall    Jan-12-04   Click to Comment   

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