Weblogs and Chat Rooms Effective in Political Marketing to the Young

A recent study by the Council for Excellence in Government's Center for Democracy and Citizenship and the University of Maryland's Center for Information and Research on Civic Learning and Engagement finds chats and blogs are more effective in communicating with young voters than one way online advertising such as banners. Young voters want interaction and not one way communication that is the traditional form of political advertising over with traditional media outlets such as TV and newspaper. Luckily, several candidates are mirroring these new channels of communication with weblogs of their own.

Written by Steve Hall    Comments (0)     Jan-16-04  
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