Drug Ad Makes Bowel Problem Sexy

Perhaps now there is a valid reason to use the sexiness of exposed tummys in ads for reasons other than sensationalistic arousal. In this ad for Zelnorm, a drug for irritable bowel syndrome, the voiceover says "If you feel bloated, twisted or constipated, you may have IBS with constipation." Sounds like a standard drug ad but the visuals prove otherwise. The camera pans from belly to belly and written on the stomachs of each women are the benefits of the drug and how it works. It is eye catching and playful yet serious in nature making it of the best drug ads to date.

Thanks to Adrants reader Ankesh Kothari for pointing this out.