Adrants received this email update and had to read it twice to make sure the ad world hadn't gone into the twilight zone where clients became agencies and agencies became clients.
ARNOLD NAMED TYSON FOODS AGENCY OF RECORD Account Was With DDB Worldwide
March 5, 2004
NEW YORK (AdAge.com) -- Tyson Foods has selected Havas' Arnold Worldwide to be its agency of record, according the agency. The marketer earlier today parted with Omnicom Group's DDB Worldwide, Chicago, after nine years. For further details, see http://AdAge.com -- Hillary Chura.
Of course, the body of the email is correct but for a minute there, one wondered if Tyson was now taking on ad assignments.
We've all goofed up our fair share of headlines but this one was just very funny. Corrected headline and story here.