Ad Agencies Get Ready For the "New Hummer" Pitch

The Hummer is officially old school now. There's a new gas guzzler in town and it's from our friends over at Homeland Security. Built for Homeland Security by International Truck and Engine Corporation, the vehicle showcases the latest in armor protection, and detection and deterrent capabilities. Smar Truck lll is equipped with a weapons station module featuring a remote controlled .50-caliber machine gun which rises from the back of the vehicle and has sniper-detection directional sound capabilities.

Once Hollywood gets hold of this, it won't be long before consumers clamor for a street friendly version of the vehicle. Agencies, prepare your pitches now. Perhaps a bit too early, but a tie-in with this movie would make a great promotion.

by Steve Hall    Mar- 8-04   Click to Comment   

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