Apple iPod Does Subway Roadblock Campaign

The Apple iPod has taken over the St. George subway station in Toronto. Basically everything in the station has bee grafted with Apple iPod imagery even the staircase which was turned into a gigantic version of the print campaign. While expensive, these roadblock campaigns are very effective in achieving instant awareness as well as bonus press coverage.

Thanks to Adrants reader Barry L. Ritholtz for spotting this.

by Steve Hall    Mar-13-04   Click to Comment   

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