Product Placement Hits Shakespearean Theater

Product placement isn't for TV and movies alone. The Chicago Shakespeare Theater and Quaker Oats think product placement is just fine within "A Midsummer Night's Dream." The production will feature actors munching on breakfast bars and drinking Gatorade. What, pray tell, would Shakespeare himself think of this commercial intrusion?

Unless the products are actually mentioned by name, which does not seem possible in the midst of Shakespearean language without sounding stupid, one wonders how, aside from those in the first few rows, the audience will even see the placements.

by Steve Hall    Mar- 7-04   Click to Comment   

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