Television's New World Order

Sponsored by the Association of National Advertisers, several of the nation's biggest advertisers will gather today to discuss the future of television advertising and measurement. Issues discussed will be audience measurement, the upfront, video on demand, addressable advertising, a shift from program measurement to advertising measurement, digital video recorders and interactive TV.

The as yet un-named group hopes to develop a platform and set of guidelines for the new television world order before the old one crumbles.

UPDATE: Jeff Jarvis exapands upon this and offers up the scenario of people networks as opposed to content networks. Whether achieved through addressable advertising or through an online system such as Tacoda, it's about aiming advertising to an interest group rather than to a content category.

by Steve Hall    Mar-10-04   Click to Comment   

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