The Truth About Starbucks

Ever wonder why the "f**k" Starbucks calls a small coffee a Tall? Some little midget-toon does and dishes it out in this video to a Starbucks (or Star-Schmucks as it's called here) barista and customer calling the whole experience "physiological marketing trickery." Claiming "Venti" isn't even a word, little midget-toon says it just an underhanded strategy to make you feel all sophisticated so you don't feel like an idiot when you part with the five dollars to buy one. After even more verbal abuse, he tells the dude to go choke on a biscotti.

by Steve Hall    Apr-20-04    

McDonald's Names New CEO

Following the sudden death of McDonald's CEO Jim Cantalupo on the eve of the fast food company's annual franchisee meeting in Orlando, Florida, McDonald's Board Members moved quickly and named former President and COO Charlie Bell the new CEO. Bell, 43, was being groomed for the position and has held McDonalds president positions for McDonald's Europe, Asia/Pacific, Middle East and Africa.

by Steve Hall    Apr-20-04    

Fosters 'Foreplay' Isn't What It Seems

In this viral video for Fosters, things are not always what the seem - to the dismay of this woman.

by Steve Hall    Apr-20-04    

Agency Creatives Speak Out On IAmJack

There's a new rant in town. This time, it's from the creative side of the business. It's always been known that agency creatives are sometimes pegged as egotistical and snobby. Usually, this is not true. They are perceived that way because many people do not understand the creative process that goes into the development of an effective ad campaign.

Rather than attempt to explain the process, I'll let the creatives speak for themselves. This website, IAmJack, has been registered since January 16, 2003 but this is the first I've heard of it. While it has every bit of attitude you might expect from the typical creative, it also gets it's point across quite strongly,
"Humans are exposed to thousands of impressions every day. So your little ad with the 20% bigger logo and the headline that could have--but didn't--risk offending three people out of a thousand sits there like the useless waste of ink or airspace it truly is. Right next to hundreds of other wasted ad dollars."

The site lets creatives write a message to anyone who ever killed one of their creative ideas. IAmJack will pass the message along anonymously and direct the recipient to IAmJack. There's a video clip that gets the point across quite well. The simple tagline says it all, "You Make The Widgets. We'll Make The Ads."

Take that you suits.

thanks to Alec Long for sending this along.

by Steve Hall    Apr-20-04    

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Johnny Walker Graces World's Widest Billboard

Airport Media has unveiled the world's largest billboard spanning across four lanes at the entrance to the Johannesburg International Airport. The charter advertiser is Johnny Walker. This board boots Coca Cola's London Piccadilly Circus billboard out of the top spot. The Guinness Book of World Records is on the scene. Via Cherryflava.

by Steve Hall    Apr-20-04    

Jeff Jarvis Proposes The Citizen's Media Association

I sat in a session at BloggerCon led by President Jeff Jarvis. During the session. we discussed ways in which weblogs, or more broadly, media created by individual citizens, could advance their cause. Many needs were discussed but they all boiled down for the need for an association to tie it all together. Called "The Citizen's Media Association," Jarvis puts forth the tenets of such an associtation which you can read about here. Briefly, they include the need for concrete statistics on the size of the industry segment, standards, legal protection and promotion.

by Steve Hall    Apr-20-04