Children's Programming Sees Double Digit Increases in Upfront

For all the talk last year about those refusing to pay the ever rising costs of television during the upfront, well, that was last year and our attention span in the advertising industry is not so good. Upfront pricing for the children' television segment is seeing 15 to 20 percent increases over last year mostly due to heavy demand from the entertainment sector and that sectors propensity to shift plans continually once placed.