Marketers Follow Kids Desire For Money

A new study, entitled TNS Online Kids Report, reveals 66 percent of kids 6-14 think its important to have boat loads of money when you are an adult. Other findings from the study include seven year old boys believing having money is important, 75 percent of kids earn their own money doing chores and kids spend most their money on games.

Marketers are chasing these monied kids by spending 508 million of their own marketing dollars to reach kids using pre-teen magazines and kids television.

by Steve Hall    Apr-19-04   Click to Comment   

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