Product Placement OK With Consumers

A recent Mediaedge:cia study claims 60 percent of consumers would consider a product they had seen in a product placement in either a movie or on TV. While the study found traditional televison advertising is still more effective in terms of brand recall and purchase intent, product placement boosted brand recognition by 40 to 100 percent. Younger demos expect to see product placements integrated into content and are more likely to buy a "placed" brand than older demos.

by Steve Hall    Apr-22-04   Click to Comment   

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