Corel Launches Humorous Video Campaign
From bashing the Microsoft "helper" icon to babies peeing in a Trump-like boardroom, Corel has launched a collection of viral videos called seewhogotfired in support of its WorPerfect 12 product.
Having just returned from AD:TECH, several of the sessions focused on the growth of broadband and the growth of the online video as an advertising format. While many are just plain odd, more and more mainstream video ads are likely to make their way to the web. The success of this ad format is largely due to its "lean forward" nature. Viewers are seeking these videos out and choosing to view them rather than being given no choice such as with a television spot.
by Steve Hall May-27-04 Click to Comment