Drug Companies Sponsor Branded News Content

Not able to find enough places to spend their vast media budgets, drug companies are now turning to branded news content. This summer, major market TV stations will begin airing "Headline Health," a health-related news segment that will, under the guise of news, blatantly promote the drug companies offerings. The program was developed by MediZine and Daily Health Feed. The wall comes down even further.

Written by Steve Hall    Comments (0)     May-27-04  
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