MTV Refuses to Air 'Super Size Me' Ads

MTV, fearful of losing fast food media dollars and citing the ads as "disparaging to fast-food restaurants," will not air ads promoting the Samuel Goldwyn Film "Super Size Me.The film follows director Morgan Spurlock for 30 days as he ate nothing by McDonald's food.

UPDATE: MTV has rolled over and will now air the ad after all.

by Steve Hall    May-27-04   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.