Yahoo Recruits For 'Life Engine' Ad Campaign

Yahoo is looking for people to share their "Yahoo Life Engine" stories and to star in its next ad campaign. Through June 10, those interested can visit this website and write a 150 word story on how Yahoo has bettered their lives. Twelve finalists will be chosen for screen test beginning July 8. Finalists will be voted on by Yahoo users with six entrants winning $2,000 and an appearance in an upcoming Yahoo television ad.

Why pay celebrities millions to appear in your ads when you can get cheap talent like this? It's the People's Republic of Advertising.

by Steve Hall    May-19-04   Click to Comment   

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