Cinema Advertising Grows 48 Percent

The lengthy and annoying (from a consumer's perspective) commercials seen prior to a theater movie have turned into a $315.1 million business according to the latest numbers from the Cinema Advertising Council. This growth has come from realizing this captive audience as well as the proliferation of digital projectors making it very easy to manage which commercials are shown based upon location and other demographic information. If only the ads were more entertaining - or at least bearable.

by Steve Hall    Jun-14-04   Click to Comment   

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As a not infrequent movie goer I would just like to say that I appreciate the entertainment and information offered by the pre movie offerings I have seen at movies I have seen recently in my local movie theater. I like to get to the movie early so I am not rushed to get refreshments and find the best seat for optimal viewing and listening pleasure. I enjoy the music video entertainment because I don't listen to many of the local radio stations. And the stations I do enjoy are often from a somewhat distant city. So I don't get to hear much about the business in my town. I like to thank my local businesses by patronising them with my purchasing power and by telling them I appreciate their support of our local theater because I would miss my theater If it were not part of my local community. The ads they run are not in between every scene and piled one on top of the other like the ads on tv. Yhis is pleasing to me and If I don't care to see them I can go in based on the time the movie start times. Also I like to see the previews of movies to come.

Posted by: Colin Cooley on May 12, 2006 11:42 AM