Girls See More Alchohol Ads Than Women

A new study released today by The Archives of Pediatric and Adolescent Medicine states a greater percentage of girls 12 to 20 see alchohol ads than do women over 21 and women 21 to 34. The study also cites teenage drinking has increased especially among girls and draws correlations between this increase and the increase in alchohol ads seen by girls.

One has to hope this increase in reach to teenagers is unintentional. It's certainly possible this is the case with the "read-up" behavior among teens consuming media targeted for age groups older than their own. On the other hand, it wouldn't be out of the question for brewers and distillers to try and grab mindshare as early as possible hoping teenagers will gravitate to their brand once they reach legal age. Either way, more teenagers are getting drunk than ever before.

by Steve Hall    Jul- 6-04    

PETA Outs IAMS, Cindy Margolis Clarifies Her Doggy Style

PETA's efforts to promote its undercover sting operation of an IAMS contract testing laboratory using a billboard in Columbus, Ohio was put down by the outdoor company. PETA hoped to have its new anti-Iams billboard displayed in Columbus. The billboard shows a caged dog with the tagline "Sally Suffered for Six Years in Iams Experiments." The message refers to an undercover investigation at an Iams contract laboratory, where at least 27 dogs were killed, while others died of illnesses that went untreated. The ad is part of PETA?s international campaign, which was launched in Iams? hometown of Dayton, Ohio, last September, to protest the misery of animals who were apparently neglected and killed in Iams? laboratory tests.

Pleasant. Now for some slightly less bloody news, popular "model" Cindy Margolis will, as PETA spokesmodel, clear up any confusion surrounding her dogs favorite sexual position in an anti-IAMS print effort with the headline "IAMS isn't my doggie's style." Thanks for clearing that up Cindy but now we wonder what exactly your favorite position might be. But that's a topic for a different weblog.

by Steve Hall    Jul- 6-04    

Hiltons Attack TV Reality Genre

Reality Blurred reports more Hiltons are jumping on the reality television train wreck. Bored with their posh lifestyles and tired of their unrealistic outlook on reality, both Paris Hilton's Dad, Rick, and her sister Nicky are getting in the game. Rick will track seven high rollers who toss in $1 million each and compete in Las Vegas over a seven day period for the $7 million prize. Nicky is in discussions to create her own television show. Hilton Mom, Kathy, is already hosting her own reality series, The Good Life. Reality Blurred also points out there's likely more to come as there are two brothers in the family, Barron and Conrad.

by Steve Hall    Jul- 6-04    

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.