Making Kash From MP3 Sales

Kashpoint, London's most creative club has engaged the ASABAILEY viral advertising agency to promote its club nights and artist roster online. With the aim of driving up record sales, the club promoters and record label Kashpoint have tasked ASABAILEY to develop a number of tactics to push direct MP3 sales through online stores such as iTunes and Napster.

"The club nights attract some very interesting characters and celebrity scandal is always on hand at a Kashpoint night" comments Asa Bailey, founder of the ASABAILEY agency. "We plan to capture and circulate magazine style hot content from the nights and push the artists through a number of viral campaigns that are to include a number of what we can only call banned music videos." Stay tuned. You'll see those campaigns here on Adrants.

by Steve Hall    Jul-21-04   Click to Comment   

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