Newspaper Weblogs Shoot For $79,000 in Revenue

Washington State's Spokesman-Review publishes several weblogs and its sales forces is now trying to fill what could potentially amount to $79,000 in ad revenue. Two of the paper's weblogs, Wheel Life and Health Beat have had deals cut. While the sales forces struggles to understand what, exactly, they are selling, Online and New Media VP Ken Sands says, "they seem to be selling themselves right now."

Written by Steve Hall    Comments (0)     Jul-23-04  
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