PUMA Launches Subdued Ad Campaign

A little over a year ago, there was big uproar over a spoof PUMA ad campaign that showed a lucky guy dribbling with excitement after receiving a certain pleasurable treatment from his girl. After laying low for a while, the footwear maker has decided to go lame and tame for its fall ad campaign. One of the ads features Red Sox center fielder Johnny Damon sitting on the ground with a bat on his lap flashing the peace sign with a one word headline, "Hello." That ad is likely to generate enough brand awareness for a family of microbes compared to the notoriety it received from the aforementioned blowjob ads. Oops, now we'll be getting cease and desists again.

by Steve Hall    Jul-22-04   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.