Human Locator Adds Life to Advertising Displays

Human Locator is a camera-based technology that tracks the motions of humans in ways that can them be used to control advertising signage as they pass by. As described on their website, "The Human Locator analyses a camera feed in real time, sending detailed information about people's location, size, and movements. This data is then used as input to control projections, video, graphic animations, and sound. The Human Locator offers a complex analysis procedure and precise controls for accurate tracking in a variety of conditions. The variables it outputs can be used in an infinite variety of ways." In essence, it's another step towards the advertising world depicted in the Tom Cruise movie Minority Report.

Written by Steve Hall    Comments (0)     Aug-24-04  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


Post a comment