Mobile Couponing Not Ready For Prime Time

Russell Buckley writes on his Mobile Technology weblog why mobile couponing may not be ready for prime time. While Buckley believes mobile couponing will become a certainty, he points to seven areas of concern which need to be overcome before full adoption not the least of which is the old "if it ain't broke, don't fix it" mindset in relation to paper couponing.

Written by Steve Hall    Comments (0)     Aug-29-04  
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