No Box Is Too Small For KY Jelly
By far, this is the best metaphor used in an ad in recent memory. It doesn't even need a headline but if it had one, it would be, "Trouble getting in the box? Box too small? Member too big? KY Will Get You In." Oh, and for the female targeted version, "Fear of dryness? Shocked by his size? KY will open you up." OK, those headlines are a mile long and they suck. Then again, this ad needs no headline nor is it likely to be an ad actually endorsed by tight-space-problem-solver Johnson & Johnson. Quite brilliant though, actually.
by Steve Hall Aug- 9-04 Click to Comment