UK Youth Bored With Sex In Advertising

Not that anyone would actually become bored with sex itself but it seems one can, in fact, become bored with sex in advertising. That is the finding of a recent study among young consumers in the UK. The study, conducted by the consultancy, HeadlightVision, claims youth have been so bombarded with sexual imagery that they no longer respond to it. It also found that subtle themes such as innocence and fun are the way marketers should go if they wish to maintain the attention of young consumers.

by Steve Hall    Aug-30-04   Click to Comment   

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