Agency Promotes Client With Head Billboards

Following the debut of its assvertising product, New York agency NightAgency is promoting its new client, Spanish language newspaper publisher impreMedia with what is calls Head Billboards. The agency has attached mini-billboards atop helmut-headed humans to promote the publisher's website and an interesting survey testing marketers knowledge of the Hispanic marketplace.

by Steve Hall    Sep-22-04   Click to Comment   

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