LEGO Reviews U.S. And European Media Business

It's too bad that pretty much every kid is plugged into an electronic gadget these days and not actually using their mind creatively. Oh sure, there's a few games out there that don't involve killing and have redeeming qualities but not many. LEGOs used to be the cool toy. No longer and the company, which lost $200 million last year, is not doing so well.

LEGO has put their U.S. and European media business in review.

The U.S. business, currently handled by Starcom, is said to be worth $30 million and the European piece, currently handled by Starcom Motive, is estimated at $35 million.

Written by Steve Hall    Comments (0)     Sep-16-04  
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