Magazines Combined With TV, Online Beat Those Media For Purchase Intent

A study released yesterday by Dynamic Logic which analyzes how the three media work together found magazines, when combined with TV and online, more than doubled magazine reader's purchase intent. Ad size and high involvement were cited as reasons for the medium's high scores.

Written by Steve Hall    Comments (0)     Sep-24-04  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


Post a comment